Google I/O 2025: AI Agents Transform Search & the Web

Google I/O 2025: AI Agents Reshape the Web

Google I/O 2025 marked a significant shift in how users will interact with the web. Moving beyond traditional search results, Google unveiled a new approach centered around AI agents.

AI Mode for All

Google announced AI mode for all U.S. Search users. This feature allows users to converse with an AI agent that can summarize web pages, answer questions, and even assist with shopping.

For Ultra subscribers, Project Mariner offers an even more advanced AI agent capable of handling multiple tasks simultaneously, browsing and interacting with web pages on the user's behalf.

Enhanced AI Features

Google's Deep Research agent now provides personalized research reports and integrates with Gmail and Drive. Project Astra, Google's multimodal AI experience, further enhances Search and Gemini by allowing users to interact with AI agents through voice and visual input.

The Agentic Web's Impact

This shift towards an "agentic web," where AI agents retrieve and present information, has significant implications. While companies like DoorDash and Ticketmaster embrace agents as a new platform, publishers face challenges as AI summaries potentially impact their revenue models.

Concerns remain regarding the accuracy and consistency of AI models. Hallucinations, where AI fabricates information, could erode user trust and spread misinformation.

"You can easily, within a few minutes, find some obvious flaws with [AI chatbots]...For me, for something to be called AGI, it would need to be much more consistent across the board." - Demis Hassabis, CEO of DeepMind

Google's Vision for the Future

Despite the challenges, Google is forging ahead with its vision for an AI-driven web. By supporting standards like Anthropic's MCP, Google aims to build the infrastructure for a connected network of AI agents.

This shift represents a potential turning point for the web, reorienting around AI agents as the primary interface for accessing and interacting with online information. While the long-term consequences remain to be seen, Google's commitment to AI agents signals a transformative era for the internet.