Lucid Gravity SUV Faces Early Production Challenges
Lucid Motors' highly anticipated Gravity electric SUV has encountered early production challenges, according to interim CEO Marc Winterhoff. These issues primarily revolve around software, the heads-up display, and supply chain constraints.
“It is true that we had some technical issues that we had to overcome around software and the Gravity’s heads-up display," Winterhoff stated in a recent conference call. "There have been some hiccups. Frankly, I think this is absolutely normal in the beginning of launching a vehicle.”
Supply Chain Impacts Heads-Up Display
Supply chain problems specifically impacted the Gravity's heads-up display. Lucid has temporarily removed this option while working with its supplier to improve production.
These early quality issues have delayed the arrival of the Gravity in showrooms and impacted test drives. However, Winterhoff assured that the company is actively addressing these concerns.
“We’d rather push it out a few days or weeks, rather than putting a half-baked product in front of the customer,” he said.
These challenges come at a crucial time for Lucid, which has faced financial losses and lower-than-projected sales of its Air sedan. The Gravity's launch was already delayed from 2023 to 2024 due to the COVID-19 pandemic. While initial deliveries to employees and close contacts began in late 2024, customer deliveries only started recently.
The Gravity, with a starting price of $94,000 and a 450-mile range, is now shipping to customers. However, production challenges are slowing the rollout. Lucid anticipates increased delivery volume in the latter half of the year.
Exploring Partnerships and Diversification
Beyond vehicle sales, Lucid aims to supply EV technology to other automakers. While currently partnered with Aston Martin, Winterhoff hinted at potential new collaborations, including joint manufacturing opportunities at the former Nikola factory in Coolidge, Arizona, which Lucid is now leasing.
Winterhoff also revealed discussions with companies interested in the Gravity's autonomous vehicle (AV) capabilities. Its advanced sensor suite, redundant systems, and fast-charging technology make it an attractive platform for L4-focused software and mobility companies.
These partnerships could provide additional revenue streams as Lucid develops a more affordable mid-sized vehicle planned for late 2026. The company claims sufficient funds to reach this milestone without further fundraising.
Acknowledging global economic volatility, Winterhoff stated Lucid is evaluating vehicle price adjustments, tariff risk mitigation, and supply chain diversification to navigate these challenges.
