Results For Category: Marketing Insights

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9 hours ago

YouTube's AI-Powered "Peak Points" Ads Target Key Video Moments

YouTube introduces AI-powered Peak Points ads, targeting emotional high points in videos for maximum impact. This new format leverages Google Gemini AI to analyze engagement and insert ads at optimal moments.

Marketing Insights

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17 hours ago

Linear TV Ad Spend Up, Streaming Gains Ground in Q1 2025

Linear TV ad spend rose 4% in Q1 2025 despite declining impressions. Streaming ad impressions grew, capturing nearly 14% of total TV ad impressions. Marketers prioritize quality placements and outcome-driven strategies.

Marketing Insights

Social Media Today

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a day ago

Snapchat's Gen Z India Report: Insights for Marketers

Snapchat partners with The Economic Times to release a new report on Gen Z trends in India. Gain valuable insights into this key demographic's brand engagement and preferences.

Marketing Insights

Social Media Today

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a day ago

Meta Report Highlights $550B US Economic Impact

Meta's new report reveals its significant economic contribution, linking its ad technologies to $550 billion in activity and 3.4 million US jobs in 2024. The report underscores Meta's impact across various states.

Marketing Insights

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2 days ago

Unrivaled's Winning Brand Partnerships in Women's Sports

Unrivaled's debut season saw impressive revenue and viewership, proving the value of strategic brand partnerships in women's sports. Discover how brands like Samsung and Ally Financial are driving ROI.

Marketing Insights

Social Media Today

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2 days ago

8 Essential Marketing Principles for Beginners

Learn 8 fundamental marketing principles to boost your strategy and avoid common pitfalls. This guide covers ROI, unique offers, storytelling, and more.

Marketing Insights

Search Engine Journal

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3 days ago

Building Brand Meaning: The Key to Deeper Customer Connections

Discover why meaningful brand marketing is crucial for building strong customer relationships. Learn how to create deeper connections and drive performance with brand meaning.

Marketing Insights

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3 days ago

Brand Safety vs. Performance: Balancing Risk in Uncertain Times

Economic uncertainty forces marketers to prioritize performance over brand safety. New research reveals a shift in spending and a reliance on familiar channels. Is this a sustainable strategy?

Marketing Insights

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3 days ago

Disney's Streaming Growth Fueled by Ad Tech & Content Investments

Disney's Q2 2025 earnings reveal streaming as a core growth driver. CEO Bob Iger highlights ad tech, content investment, and improved user experience as key strategies. Learn how Disney plans to boost its DTC business.

Marketing Insights

Social Media Today

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3 days ago

Top Visited Websites of 2024: Web Traffic Trends

Discover the most visited websites of 2024 and understand key web traffic trends. See how platforms like Google, YouTube, and Reddit dominate online activity. Learn about surprising insights into website usage.

Marketing Insights

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