Meta Gives Advertisers Early Access to Experimental AI Ad Tools
Meta is launching an "Early Release" program, granting select advertisers access to experimental AI-powered advertising features. This program allows advertisers to test and provide feedback on new generative AI tools before their public release.
Early Testing and Feedback
The program aims to validate the performance and suitability of these new AI features. Some features may be revised or withdrawn based on advertiser feedback. Meta emphasizes transparency, indicating that early release features will be clearly labeled within Ads Manager.
Early release features are those being tested with a small percentage of advertisers to validate performance and suitability before rolling out more broadly, and some features may be rolled back based on these evaluations.
Access to Cutting-Edge AI Tools
Participating advertisers will gain early access to the latest Advantage+ tools and creative options for Facebook, Instagram, and Threads ads. This includes features like AI-powered background generation, creative variations for different ad formats, and video generation from text prompts.
How to Participate
While Meta has provided an overview of the Early Release program, details on application and eligibility are yet to be released. Stay tuned for more information.
Meta already utilizes AI in its ad targeting systems, delivering positive results for many brands. This new program expands Meta's commitment to AI-driven advertising, offering exciting opportunities for advertisers to leverage cutting-edge technology.
