Meta's Economic Impact: $550 Billion and 3.4 Million US Jobs
Meta released a new report detailing its substantial contribution to the US economy. The report links Meta's personalized ad technologies to nearly $550 billion in economic activity and 3.4 million jobs in 2024.
This updated report, similar to one published in 2022, provides a state-by-state breakdown of Meta's economic effects. The company emphasizes the positive impact of its platforms, including Facebook and Instagram, which are used by over 35 million US businesses monthly.
Boosting Businesses and Supporting Communities
Today, we released findings from a new study we conducted that delves into the impact of our personalized ad technologies... They were linked to nearly $550 billion in economic activity and 3.4 million jobs in 2024.
Meta highlights that over two million American businesses advertise on its platforms monthly to connect with customers. The company credits its AI-driven ad tools for enabling businesses of all sizes to grow and reach their target audiences effectively.
Not only is this a positive impact on the U.S. economy as a whole, but behind the numbers are real Americans building businesses, hiring and getting hired, earning their livelihoods and supporting their communities.
The report notes a 32.5% increase in economic activity and a 10% increase in jobs compared to the 2022 study.
Navigating Regulatory Challenges
This report comes as Meta faces several regulatory challenges, including antitrust lawsuits, potential restrictions on teen social media usage, and AI regulation. The company also faces ongoing scrutiny in Europe regarding data privacy and advertising practices.
Meta's report aims to demonstrate its value to the US economy and potentially influence policymakers. The state-specific data provides detailed insights into Meta's contributions across different regions.
You can access Meta's full US economic impact report here.
