NBA Finals 2025: Google Search Trends Reveal Fan Interest
The NBA Finals 2025 have begun, and Google has released data on related search trends, offering insights into fan engagement. Google's partnership with the NBA provides a look into what fans are searching for during the championship series.
Google's data reveals some interesting trends, including increased search interest in "NBA Finals" in states like Indiana and Oklahoma, where fans are eager to see their teams return to the championship stage. Searches for historical team performance in the finals, such as "when was the last time the Pacers went to the finals" and "when was the last time OKC went to the finals," have also spiked significantly.
While some of the data points to predictable fan behavior, Google offers more detailed, customizable insights on its dedicated NBA Finals Trends mini-site.
This mini-site allows users to explore specific search trends related to the NBA Finals.
Google also shared a map visualizing relative search interest in the two competing teams.
The data highlights the growing interest in both the NBA Finals and the recently started WNBA season. These insights can be valuable for marketers planning related promotions.
Learn more about Google's NBA search trends on the official Google blog.
