Pinterest Predicts Top Summer 2025 Trends
Pinterest has released its summer 2025 trend predictions based on user searches and engagement. These insights offer valuable marketing opportunities for businesses looking to connect with consumer interests.
Embracing the Outdoors and Disconnecting
Pinterest users are seeking ways to disconnect digitally and reconnect with nature. Searches for "digital detox ideas" and "digital detox vision boards" have increased significantly, highlighting a growing desire for tech-free escapes. Cozy cabin stays, bush retreats, and winter getaways are trending.
This trend extends to a renewed interest in rural life. Searches for farmhouse cottages, thrifted decor, and rustic retreats are on the rise. Nature bathing, mountain hiking, and book retreats are also gaining popularity.
Nostalgia and Mysticism
Beyond the outdoors, nostalgic fashion trends are resurfacing. Gen Z is driving a resurgence of early 2000s boho aesthetics. "Cool-toned beauty" and "astrology makeup" are also capturing attention.
Marketing Opportunities
These trends offer valuable insights for businesses. By understanding what's resonating with Pinterest users, marketers can tailor their strategies and content to align with these emerging interests. Pinterest's evolving AI ad tools can further enhance marketing efforts by enabling businesses to adapt their Pin images to match trending aesthetics.
Pinterest is partnering with Joss & Main to bring these summer trends to life through shoppable content and more.
Read Pinterest's full midyear trends report here.
