Analyze Clarity Data with Natural Language AI
Microsoft Clarity introduces the Model Context Protocol (MCP) server, empowering developers, AI users, and SEO professionals to query analytics data using natural language prompts.
How MCP Server Works
The MCP Server is a Node.js-based software package that bridges the gap between AI tools (like Claude) and your Clarity analytics data. Install it on a server or local machine supporting Node.js 16+.
Simply tell the AI client the desired metric and timeframe. The AI then retrieves the data from Microsoft Clarity and displays it.
Key Features and Benefits
- Query analytics data with natural language prompts
- Filter by dimensions like Browser, OS, Country/Region, or Device
- Retrieve key metrics: Scroll Depth, Engagement Time, Total Traffic, etc.
- Integrates with Claude for Desktop for AI-powered querying
Future Roadmap
Microsoft welcomes user feedback and plans to expand MCP functionality. Planned features include:
- Higher API Limits for Clarity data export
- Predictive Heatmaps based on images or URLs
- Deeper AI integration for heatmap insights
- Multi-project support for enterprise teams
- Expanded ecosystem supporting more AI agents and MCP servers
This is just the beginning of leveraging AI for simplified website analytics.
Learn More
Introducing the Microsoft Clarity MCP Server: A Smarter Way to Fetch Analytics with AI
