Reddit's Back-to-School Marketing Guide
Reddit recently published a comprehensive guide for back-to-school marketing. This 31-page resource offers valuable insights into how parents and students engage on the platform, particularly for product research.
The guide highlights the growing number of people using Reddit for product research related to back-to-school shopping. It emphasizes the platform's strength in fostering authentic discussions and providing trustworthy product recommendations and tips.
Reddit's user-voted advice and genuine product reviews offer valuable insights, especially in the age of AI-generated content. This authenticity drives users to Reddit for reliable information.
Key Product Categories
The guide details the most-researched product categories on Reddit leading up to the school year.
It also provides ad strategies, creative pointers, planning tips, and other data-backed insights.
Download the Guides
This report reinforces Reddit's potential for marketers targeting students and parents. If you're looking to reach this audience, Reddit should be on your radar.
- Download the full Back-to-School guide: Back to School Guide
- Reddit also offers a "Back to Campus" guide for students moving away from home: Back to Campus Guide
