Sergey Brin Admits Google Glass Mistakes, Embraces AI Future

Sergey Brin Reflects on Google Glass, Embraces AI-Powered Future

Google co-founder Sergey Brin admitted to "making a lot of mistakes" with Google Glass during a surprise appearance at Google I/O 2025. In an interview with Google DeepMind CEO Demis Hassabis, Brin discussed the challenges of developing the pioneering smart glasses.

Supply Chain and Pricing Hurdles

Brin acknowledged his lack of experience with consumer electronics supply chains and the difficulty of achieving a reasonable price point for Google Glass. Despite past setbacks, he remains a strong advocate for smart glasses technology and expressed enthusiasm for Google's renewed efforts in the field.

Partnerships and Renewed Focus on AR

Google unveiled its latest Android XR smart glasses at I/O 2025, powered by DeepMind's Project Astra. These new glasses leverage AI for features like live translation, navigation, and general information retrieval. Google is collaborating with partners like Samsung and Xreal, and has invested $150 million in a partnership with Warby Parker to address previous production challenges.

Brin emphasized the transformative potential of generative AI, making smart glasses capabilities far more achievable now than during the initial Google Glass era.

Brin's Return and Focus on Gemini

Brin also revealed his active involvement in Google's Gemini AI project, working almost daily at the Mountain View office. He contributes to multimodal projects like the video-generating model, Veo 3. Brin believes that computer scientists should be actively engaged in AI development, stating, "Anybody who's a computer scientist should not be retired right now. They should be working on AI."

Aggressive Push for AI Innovation

Reports suggest Brin is pushing Google's Gemini teams to compete aggressively in the AI race. He reportedly encouraged employees to adopt a demanding work schedule to maximize productivity.

Google's renewed commitment to smart glasses, fueled by advancements in AI and strategic partnerships, signals a significant step forward in the evolution of augmented reality technology.