Snapchat Unveils Gen Z India Report
Snapchat and The Economic Times have partnered to launch a comprehensive report series exploring Gen Z trends in India. This report, powered by Kantar data insights, offers valuable information for marketers seeking to understand and engage with this young demographic.
Key Insights for Marketers
The report provides actionable insights into what drives Gen Z engagement, affinity, and brand loyalty in India. It highlights the top performing brands and delves into the evolving mindsets, values, and sentiments shaping this generation's connection with brands.
For marketers and advertisers, the index highlights the top brands winning with Gen Z and delivers actionable insights into what's driving engagement, affinity, and loyalty. For anyone trying to understand young India, it offers a deep dive into the evolving mindsets, values, and sentiments shaping how this generation thinks, feels, and connects with brands.
The report includes comparative charts, specific focus overviews, and a summary of key Gen Z approaches. Released in segments, with quarterly updates planned, Snapchat aims for this report to become the industry benchmark for Gen Z insights.
The report promises to be a valuable resource for marketers, offering a strategic guide to building lasting relevance with Gen Z in India.
[The report] will be a trusted, ongoing pulse check on what young India values, how they engage with brands, and how those relationships evolve. For marketers, it's more than data; it's a strategic north star for building lasting relevance with Gen Z.
This resource can help marketers develop more resonant and responsive campaigns tailored to the specific needs and preferences of India's Gen Z audience.
Access the Report
The first section of the report is available now via The Economic Times: Access the Report. Further updates will be released over the next few weeks, followed by quarterly updates and reviews.
