Spotify Enhances Podcast Discovery
Spotify has launched new features to improve podcast discovery and engagement within its app. This move aims to strengthen Spotify's position in the competitive podcast market against rivals like Apple Podcasts and YouTube.
Personalized Recommendations and Following Feed
Spotify now recommends podcasts directly on the Home page, making it easier for users to discover new content. A new Following feed provides a dedicated space to access the latest episodes from followed podcasts. Early data suggests these changes are increasing user engagement with podcasts.
New Tools for Podcast Creators
Spotify is empowering podcast creators with new tools to connect with their audience. Creators can now recommend related Spotify content, such as other podcasts, music, and audiobooks, directly within their episodes. Additionally, emoji reactions are now available for creators interacting with fans in episode comments. Creators retain control over comment visibility.
Competition Heats Up
These updates come as competition intensifies in the podcasting landscape. YouTube, in particular, has been investing heavily in podcasts, recently launching its own weekly top podcast chart. Spotify's ongoing investment in video podcasts, including creator payments, further highlights the platform's commitment to this medium.
While YouTube remains a dominant force in the US podcast market, Spotify's new features aim to attract and retain listeners by enhancing the overall podcast experience.
To access the new Following feed, users can tap the Podcasts button at the top of the app, then select the Following button.
