TikTok Gives Users More Control Over For You Feed

TikTok is rolling out new features to help users personalize their For You feed experience. These updates provide greater control over content recommendations and offer more transparency into how the algorithm works.

Manage Topics

TikTok's "Manage Topics" feature is now available to all users. This feature allows you to adjust the frequency of content related to over ten popular topics, such as Creative Arts, Travel, Nature, and Sports. Access this feature through "Settings" and then "Content Preferences." While it doesn't eliminate topics entirely, it influences how often they appear based on your evolving interests.

TikTok Manage Topics

Smart Keyword Filters

TikTok is also introducing AI-powered "Smart Keyword Filters." This feature lets you specify keywords or hashtags related to content you want to avoid. TikTok's system will then filter out videos using these keywords, reducing your exposure to unwanted content.

TikTok Keyword Filters

This feature can be particularly helpful for avoiding potentially harmful content trends.

New For You Feed Guide

To further enhance understanding, TikTok has launched a new online guide explaining how its For You feed algorithm works. This guide also details how users can customize their feed experience.

TikTok For You Feed Guide

These new features offer valuable control over the TikTok experience. While user adoption remains to be seen, these tools empower users to curate a more personalized and safer content feed.

Learn more about TikTok's feed customization options here and explore the For You algorithm guide here.