Google has significantly upgraded its AI-powered virtual try-on feature, allowing users to digitally preview clothes using just a selfie. The company announced on Thursday that this update eliminates the previous requirement for a full-body photo, leveraging Google's Gemini 2.5 Flash Image model to create a full-body digital avatar from a single facial image.
Once a selfie is uploaded, users can select their preferred clothing size. The system then generates multiple images of the chosen apparel on their digital avatar, from which users can select one to set as their default try-on photo. For those who prefer, the option to upload a full-body photo or choose from a diverse range of pre-existing digital models remains available.
This enhanced capability is rolling out today in the United States. Google initially introduced its virtual try-on feature in July, enabling shoppers to preview apparel from its extensive Shopping Graph across Google Search, Google Shopping, and Google Images. To access the feature, users simply tap on a product listing or apparel result and select the "try it on" icon.
This latest update underscores Google's significant investment in the virtual AI try-on sector, which includes a dedicated standalone application called Doppl. Designed to help users visualize outfits with AI, Doppl recently received an update earlier this week, introducing a shoppable discovery feed. This feed presents personalized recommendations and AI-generated videos of real products, allowing users to virtually try on new items and access direct links to merchants. Google aims to leverage the familiar, engaging format of platforms like TikTok and Instagram to enhance product discovery and showcase items effectively through this AI-powered feed.
