SaaStr AI Days are consistently delivering impressive lead generation, with sponsors currently securing between 370 and 634 qualified leads per event. The next quarterly SaaStr AI Day is scheduled for the end of March, presenting a prime opportunity for companies looking to connect with a highly engaged audience.
These aren't just casual badge scans from passersby. Instead, these are highly engaged, registered attendees with a specific interest in AI-powered go-to-market (GTM) strategies, sales agents, and revenue automation. They actively participate in sessions such as "Multi-Agent Management" and "The Agent Tipping Point," demonstrating a clear intent to invest in AI solutions.
The success of these events is evident from the January 28 AI Day, where individual sessions generated significant leads:
- Multi-Agent Management session: 634 leads
- Scaling AI Across Your GTM Team: 75 leads
- From Research to Reality (Google DeepMind): 370 leads
- The Human + Agent Org (Salesforce Agentforce): 506 leads
- Your Hidden Growth Engine (Happyfox): 429 leads
- The Agent Tipping Point (OpenRouter): 433 leads
- Transforming Your Revenue Engine (Aurasell): 560 leads
This audience comprises active buyers who are in the process of overhauling their technology stacks, possess dedicated budgets, and are under pressure from their CEOs to deploy AI agents. They are actively seeking solutions to rebuild and optimize their operations.
SaaStr AI Day Live: The Human + Agent Sales Org with Salesforce https://t.co/i5jhZSSitR
— Jason Lemkin (@jasonlk) January 28, 2026
SaaStr AI Annual 2026: May 12-14
Building on the success of AI Days, SaaStr is significantly expanding its AI focus for the SaaStr AI Annual 2026, scheduled for May 12-14. This industry-leading conference anticipates over 10,000 attendees, all dedicated to exploring practical AI deployment in B2B environments.
For companies offering AI solutions to sales, support, or go-to-market teams, this event represents a prime opportunity to connect directly with key buyers.
Interested in sponsorship? Contact us here to learn more about available packages. Opportunities are being secured rapidly.
