Waymo, a leader in autonomous vehicle technology, is rebranding its upcoming robotaxi, previously known as the Zeekr RT, to 'Ojai' (pronounced "oh-hi"). This strategic name change comes as the self-driving vehicle prepares to join Waymo's commercial fleet and expand its ride-hailing services across the United States. The move aims to enhance brand recognition and appeal to an English-speaking audience.
Why the Rebrand?
According to Waymo spokesperson Chris Bonelli, the decision stems from the U.S. public's unfamiliarity with the Zeekr brand. The company also implicitly acknowledges the potential benefit of distancing itself from a Chinese automaker's name in the American market. The new name, Ojai, is inspired by a village in California's Topatopa Mountains, known for its vibrant arts community and focus on wellness. Adding a touch of personality, the Ojai robotaxi is designed to greet passengers with a friendly "Oh hi" and their name upon entry.
A Partnership for Future Mobility
The journey of the Ojai robotaxi began in 2021 when Waymo forged a partnership with Zeekr, an electric vehicle brand owned by China's Geely Holding Group. The collaboration aimed to develop purpose-built autonomous electric vehicles for ride-hailing services in the U.S. A concept of this minivan-like robotaxi, based on Zeekr's SEA-M architecture designed for future mobility products, was first unveiled at a high-profile event in Los Angeles in 2022.
Vehicle Evolution and Features
While the initial prototype showcased in 2022 notably lacked a steering wheel, the Ojai version presented at CES 2026 features one, indicating refinements made during its three years of development and testing. The robotaxi has undergone extensive fine-tuning in cities like Phoenix and San Francisco. Its advanced hardware suite remains consistent, featuring 13 cameras, four lidar sensors, six radar units, an array of external audio receivers, and remarkably tiny sensor wipers. The only other noticeable change, apart from the name, is a subtle shift in paint color, evolving from a bluish tint to a more silvery hue.
Imminent Launch and Rapid Expansion
These final adjustments precede Ojai's imminent commercial debut. Waymo has initiated a crucial pre-launch phase, allowing its employees, along with their families and friends, to hail the Ojai robotaxi in San Francisco and Phoenix. This internal testing typically serves as the final step before public availability.
The rebranding aligns with Waymo's ambitious expansion strategy. The company currently operates commercial robotaxi services in major U.S. cities including Atlanta, Austin, Los Angeles, Phoenix, and San Francisco. Waymo has announced plans to launch in a dozen additional cities over the next year, with Denver, Las Vegas, and London already confirmed as upcoming markets.
