For any SEO professional, a significant drop in organic traffic can trigger immediate concern. Stakeholders will demand answers, and finding them isn't always straightforward in the complex world of SEO. A successful SEO investigation relies on the ability to meticulously analyze data, pinpoint the exact source of performance decline, and understand its underlying causes. Much like a detective gathering evidence before identifying a culprit, an SEO expert must segment data to uncover crucial insights. This article explores various methods for segmenting performance data to gather valuable evidence and advance your investigation into organic traffic drops.
Using Data to Confirm There's an SEO Issue
A decline in organic traffic doesn't automatically signify an SEO problem. Before diving into data to identify specific problem areas, it's crucial to first
