TikTok and the International Ski Federation (FIS) have announced a significant expansion of their partnership, aiming to bring a wealth of winter sports content to the platform and capitalize on surging user engagement. This strategic move positions TikTok to further tap into the growing popularity of winter sports, fostering greater community interaction and offering fans unparalleled access.
The extended collaboration, set to run through the 2025/2026 winter sports season, promises fans an immersive experience. Through FIS's nine dedicated competition TikTok accounts, users will gain exclusive, behind-the-scenes access to thrilling moments across disciplines like Alpine Skiing, Ski Jumping, and Snowboard Freestyle. This initiative aims to amplify the vibrant #wintersport community, bringing the excitement of competitions directly to the platform.
“Throughout the 2025/2026 winter sports season, fans will once again enjoy a front-row view of the most compelling moments through behind-the-scenes access across FIS' nine dedicated competition TikTok accounts. From Alpine Skiing, Ski Jumping, Snowboard Freestyle and beyond, TikTok's thriving #wintersport community brings the atmosphere and thrill of the competitions to the platform.”
TikTok reports a dramatic surge in winter sports interest on its platform. Over the past year, posts related to winter sports have increased by over 1600%, leading to a 600% rise in followers and an impressive 4400% boost in overall reach and engagement. A prime example of this burgeoning popularity was a captivating Ski Jumping clip featuring Austrian athlete Daniel Huber, which garnered over 100 million views and more than 30,000 comments, underscoring the truly global reach of the #wintersport community.
“This resulted in more followers (over 600%), as well as higher levels of reach and engagement (+4400%). One of the season's standout moments on the platform was a jaw-dropping Ski Jumping clip of Austrian Daniel Huber, which saw over 100M views and drew more than 30k comments, reflecting just how global the #wintersport community has become.”
This intensified partnership with FIS is poised to solidify TikTok's position as a premier platform for connecting winter sports fans globally, simultaneously unlocking significant opportunities for advertisers in related industries. Beyond content, TikTok and FIS are also introducing a dedicated program designed to support athletes in cultivating their presence on the platform. This athlete-focused initiative will further facilitate expanded marketing avenues, including branded content partnerships and various sponsorship models.
For more detailed information on TikTok's expanded collaboration with FIS, readers can visit the official announcement here.
