6 Powerful B2B2C Data Use Cases: Drive Growth with IPPs

Unlocking B2B2C Marketing Power: 6 Data Use Cases

Today's customer journey blends professional and personal lives. Marketers need a unified view. High-quality B2B2C data bridges this gap, connecting consumer behavior with professional context. Ideal Person Profiles (IPPs) combine first-party data with verified business and consumer attributes, offering a multidimensional customer identity.

Here are six ways IPPs, fueled by B2B2C data, deliver value:

1. Deeper Insights & Analytics

IPPs provide a complete view of your audience by linking professional details with consumer interests, demographics, and purchase intent. This fuels effective segmentation, strategic campaign planning, and in-depth post-campaign analysis. Make data-backed decisions, not assumptions.

2. Smarter Lookalike Modeling

Reduce acquisition costs and scale efficiently. IPP-powered lookalike modeling identifies prospects resembling your best customers—matching job titles, industries, personal interests, and buying habits. This improves audience quality and conversion potential.

3. Precision Targeting Across Channels

Reach the right person with the right message. IPPs combine business and consumer traits for precise targeting across mobile, display, social, CTV, DOOH, audio, and email. Refine your filters and maximize every impression.

4. Seamless Omnichannel Personalization

Deliver consistent customer experiences. IPPs ensure consistent personalization across all channels, engaging individuals whether they're researching B2B solutions or streaming content. Tailor messaging and offers based on context for a relevant journey.

5. Privacy-Compliant Audience Activation

Navigate data privacy regulations with confidence. IPPs, built with hashed identifiers and responsibly sourced data, support audience activation while respecting GDPR, CCPA, and other regulations. Maintain addressability in a privacy-focused world.

6. Enriched Marketing & Sales Data

Transform your existing data into actionable insights. Enrich records with consumer and business signals like purchase intent and decision-making authority. Improve lead scoring, deepen customer understanding, and personalize sales outreach.

Bridging the Identity Gap for Stronger Connections

Successful B2B2C strategies rely on high-quality data. Creating accurate and privacy-compliant IPPs requires linked identity data at scale. While solutions like Dun & Bradstreet's ID Graph Plus can help bridge this gap, the ultimate goal is to connect with real people in context.

Invest in the right data strategy, prioritize IPP creation, and unlock better insights, targeting, and results. The future of marketing is about understanding the whole customer. It starts with bridging identities and builds lasting relationships.