ChatGPT Traffic Soars, Leaving Competitors Behind

ChatGPT continues to disrupt the digital landscape. Its user-friendly conversational AI interface has given it a significant first-mover advantage. While other AI models are emerging, ChatGPT's impact on web traffic is undeniable.

Data from SimilarWeb, visualized by Visual Capitalist, reveals ChatGPT's impressive growth. The platform saw a 13% increase in monthly traffic in April. This surge coincides with the rising popularity of features like image generation.

ChatGPT vs. Top Websites: April Traffic Comparison

Meanwhile, established online giants experienced traffic declines in April:

  • Google
  • YouTube
  • Facebook
  • Wikipedia (-6.1%)
  • X.com (formerly Twitter) (-5.2%)

Wikipedia's significant drop may indicate a shift in research habits or increased competition from AI-powered tools like ChatGPT.

ChatGPT.com saw a 13% increase in monthly traffic in April 2025. Features like image generation are gaining popularity. Meanwhile, top websites like Google, YouTube, and Facebook saw declines. Wikipedia experienced the sharpest fall at -6.1%, potentially due to competition from AI tools. X.com (formerly Twitter) saw a -5.2% change in monthly traffic.

Source: Visual Capitalist

Even with the rise of alternative AI tools, ChatGPT's continued traffic growth positions it as a leading information source for many users.

Implications for Online Search and Marketing

This shift in online discovery and the increasing reliance on AI have significant implications for user behavior and marketing strategies. Businesses must adapt to these evolving trends to remain competitive.

Chart showing the rise of ChatGPT traffic compared to other websites