Figure AI CEO Discusses BMW Partnership, Explains Lack of Live Demo
Figure AI CEO Brett Adcock recently appeared at the Bloomberg Tech conference, addressing questions surrounding the company's partnership with BMW and the absence of a live robot demonstration.
Recent news articles have questioned the nature of Figure AI's relationship with BMW. Adcock clarified the value of deploying robots in factory settings, emphasizing the data and performance metrics gathered. He highlighted the importance of real-world testing for robot development. A video released two months prior showcased Figure AI robots operating within a BMW factory.
While Adcock did not disclose specifics about the BMW contract, he confirmed a second, unnamed customer for initial deployment, previously reported by Bloomberg to be UPS.
No Live Demo, Focus on Real-World Testing
Figure AI drew attention for not showcasing a live robot demo at the conference, unlike other robotics companies. Adcock explained this decision, stating that attending such events is a "giant waste of time" and that the team's focus remains on real-world testing and development. He emphasized that the company showcases its robots through videos.
Addressing Figure AI's ambitious production goals, Adcock confirmed plans to manufacture and deploy approximately 100,000 robots within four years.
The discussion around Figure AI's commercial relationships comes as the company seeks to raise significant funding at a high valuation. This follows previous funding rounds and reports of cease-and-desist letters issued to unauthorized secondary market brokers.
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