GoodPop's "Summer of Yes" Campaign Empowers Parents
GoodPop, a brand of healthier frozen treats, has launched its "Summer of Yes" campaign. This campaign aims to make summer easier for parents by providing better-for-you alternatives to traditional popsicles and ice cream.
Survey Reveals Parental "No's"
A GoodPop survey of 200 parents found that 94% say "no" to their kids daily, with 60% saying it more frequently during the summer. The "Summer of Yes" campaign addresses this by offering healthier treats that parents can feel good about saying "yes" to.
Campaign Components
- A comedic video spot on YouTube highlights the challenges parents face during summer.
- A partnership with Gopuff offers consumers in select cities the chance to win free GoodPop products.
- An Instagram contest gives away kits filled with items to entertain children.
- An in-person event in Austin, Texas, in partnership with Mother magazine, will feature child-friendly activities.
Meeting the Demand for Healthier Treats
The global frozen dessert market is growing, driven by increased demand for healthier options. GoodPop's campaign taps into this trend, offering treats free of artificial dyes, sweeteners, and gluten. The campaign launched just after Memorial Day, coinciding with peak ice cream season.
Partnerships and Brand Positioning
GoodPop is partnering with various brands, including Gopuff, Ooly, Supernatural, and Kiid Coffee, to offer a range of kid-friendly products. The campaign aims to alleviate parental stress by providing healthier alternatives to sugary treats and encouraging spontaneous fun.
The "Summer of Yes" video, created in partnership with Crybaby Kingdom, depicts a support group for parents tired of saying "no." GoodPop's treats provide a solution, allowing them to say "yes" to healthier options.
GoodPop products are available in over 10,000 retail locations across the US, including Whole Foods, Sprouts, Kroger, Costco, and Wegmans.
