Google Lens Arrives in YouTube Shorts: Search Within Videos

Google has integrated Lens into YouTube Shorts, allowing users to search for items seen in videos directly from their mobile devices.

How It Works

Using Google Lens in YouTube Shorts is simple:

  • Pause the Short.
  • Tap "Lens" in the top menu.
  • Select the item you want to search.

Lens can identify objects, translate text, and provide information about locations. Results appear above the video. Swipe down to resume playback.

This feature works with various items, including products, plants, animals, landmarks, and text. It even translates captions in real-time. Some searches provide AI Overviews with detailed information.

For example, if a Short features a landmark you'd like to visit, you can use Lens to identify it and learn more about its history and culture.

See a demonstration in this video: YouTube Demo

Limitations

There are some restrictions. Google Lens won't work on Shorts with YouTube Shopping affiliate tags or paid product promotions.

Tagging a product via YouTube Shopping disables Lens search.

Search results are organic only; no ads appear when using Lens. Facial recognition is not used, though results may appear for famous people when relevant. The feature is currently limited to mobile devices (iOS and Android).

Impact for Marketers

This update creates opportunities for content creators and marketers:

  • Visual elements in Shorts can increase engagement.
  • Travel and hospitality businesses gain visibility when locations are featured.
  • Educational creators benefit as viewers explore topics presented.

The restriction on affiliate content presents a challenge for creators who rely on YouTube Shopping. They'll need to balance discoverability with revenue goals.

The Future of Video Search

Google Lens in YouTube Shorts transforms how we interact with video content. We can now search within videos, not just for them. Visual elements are now key searchable entry points. Creators must strategically choose between affiliate revenue and visibility in visual search.

Start planning your Shorts with searchable moments in mind. Your viewers are becoming visual searchers.