LinkedIn Enhances Post Analytics to Improve Content Strategy
LinkedIn has rolled out new post analytics tools to provide deeper insights into content performance and engagement. These updates aim to help users understand how their posts drive interactions and achieve meaningful outcomes.
The enhanced analytics dashboard now includes:
- Profile Activity: Track profile views and new followers generated by each post.
- Link Engagement: Monitor clicks on links included in your posts, including custom profile CTA buttons for Premium Business subscribers.
We often hear our members ask for more insight into how professionals are engaging with their content beyond likes or views. These new post analytics will help you efficiently connect your content to meaningful outcomes. You’ll now see when a post drives profile viewers and new followers, and clicks to your Premium custom button (like your website or newsletter) if you’re a subscriber. These signals reflect how your content is sparking interest, growing your presence, and motivating your audience to take action.
While previously reported that LinkedIn was deprecating custom CTA buttons, the platform clarified that Premium Business subscribers will retain access to this feature.
Boosting LinkedIn Creator Appeal
These enhanced analytics are part of LinkedIn's broader effort to attract and empower creators. With the decline of X (formerly Twitter), LinkedIn has become a key platform for professional discussions. The platform is actively working to incentivize creators with new features and monetization opportunities.
The new analytics tools provide valuable data for creators seeking to expand their LinkedIn network and understand the impact of their content. This data-driven approach allows for more effective content strategies and improved performance.
To access the new metrics, navigate to one of your recent LinkedIn posts and click "View analytics."
