Meta Shares Ad Creative Tips for Higher Conversions
Optimize your digital ad campaigns with these data-backed insights from Meta, derived from an analysis of over 1.1 million ad variations in partnership with AppsFlyer and Dentsu.
Core Creative Building Blocks
Start with these foundational elements for effective ad creatives:
- Use 9:16 vertical video ads with audio.
- Incorporate emotional storytelling and hooks within the first few seconds.
- Include a human presence in your videos.
- Add text overlays to enhance messaging impact.
Meta's research indicates that campaigns using these elements see a 16% lower CPA, a 29% higher conversion rate, and 11% greater reach across Reels, Feed, and Stories.
Specifically, Reels featuring a person on screen with expressive audio saw 8% more conversions per dollar.
Reels that featured a person on screen along with expressive audio saw 8% more conversions per dollar than those that didn’t.
Diversify Your Creative
Using a diverse set of creatives across formats and messaging can improve CPA by up to 32% and increase incremental reach by 9%.
Leverage AI in Ad Creatives
Meta's internal tests show that campaigns using AI-generated images achieved an 11% higher click-through rate and a 7.6% higher conversion rate.
In internal tests, ad campaigns using AI-generated images saw an 11% higher click-through rate and a 7.6% higher conversion rate compared to those that didn’t.
Over 4 million advertisers now utilize Meta's generative AI creative tools monthly to scale their creative output.
Learn More
While the main report focuses on app marketing, these insights offer valuable direction for various ad campaigns. Download the full report here.
