Reddit Dynamic Product Ads Now Available to All Advertisers
Reddit has expanded access to its Dynamic Product Ads program, making it available to all advertisers after a successful beta test with select partners. This program offers a powerful way to connect products with engaged Reddit users within relevant subreddit discussions.
How Dynamic Product Ads Work
These ads dynamically display relevant items from your product catalog alongside related subreddit conversations. They auto-populate in real-time using images and pricing information directly from your catalog, ensuring the most relevant matches are shown.
Dynamic Product Ads also support retargeting, allowing you to showcase products users have previously interacted with on your website. Both single-image and carousel ad formats are available.
Proven Results and Increased Performance
Reddit reports significant success with the format during initial testing. Advertisers running both Dynamic Product Ads and standard conversion campaigns in Q1 2025 saw double the Return on Ad Spend (ROAS) with Dynamic Product Ads.
Since launching in beta last year, we've seen Dynamic Product Ads deliver outsized performance for advertisers. In Q1 2025, advertisers saw 2x higher ROAS with Dynamic Product Ads. We’ve also seen a remarkable 4x+ annual increase in hosted catalogs.
Targeting goes beyond simple topical matching. The ads analyze on-platform engagement, such as subreddit participation, and off-platform product interactions through prospecting and retargeting. This personalized approach resulted in a 94% higher average ROAS in Q1 compared to campaigns run last year.
Smartly Integration
Reddit also announced a new integration with multi-channel ad platform Smartly.
Now, advertisers can plan, create, personalize, launch, and measure Reddit campaigns alongside their other channels, all within Smartly’s unified platform.
Capitalize on Reddit's Growing User Base
With more users turning to Reddit for product advice, Dynamic Product Ads offer a compelling opportunity to connect with engaged consumers and drive conversions. This expansion allows businesses to tap into Reddit's rising value and reach a highly active audience.
