Snapchat Drives Strong ROI for GCC Marketers
A new report by Snapchat, in partnership with Omnicom Media Group MENA (OMG) and Annalect, highlights the platform's significant value for marketers in the Gulf Cooperation Council (GCC) region. This includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
The report reveals that Snapchat contributes approximately 25% of total sales volume from digital platforms in the GCC market, showcasing its growing influence in the region's media mix. This presents exciting opportunities for brands looking to connect with a highly engaged audience.
High ROI and Increased User Attention
The study demonstrates that Snapchat delivers a high return on investment (ROI) for GCC businesses, exceeding regional benchmarks.
Furthermore, Snapchat excels at capturing user attention. Research by Amplified Intelligence found that consumers paid five times more active attention to ads on Snapchat compared to social mobile in-feed video ads.
According to Amplified Intelligence, consumers paid 5 times as much active attention to ads on Snapchat compared to Social Mobile In-feed video ads. This highlights Snapchat’s effectiveness in capturing consumer focus, making it an invaluable tool for brands aiming to enhance their visibility and influence.
Expanding into Emerging Markets
The report offers practical tips for structuring Snap ad campaigns in the GCC market and includes case studies showcasing successful brand implementations. This research reflects Snapchat's strategic focus on expanding into emerging markets to diversify its revenue streams and drive business growth.
While Snapchat currently relies heavily on the U.S. and EU for its advertising revenue, the company recognizes the need to explore new growth opportunities in other regions. The GCC report underscores Snapchat's potential for brands in this dynamic market.
Download the full Snapchat GCC report here.
