Threads Boosts Engagement with Multiple Links and Analytics

Threads has rolled out the ability to add up to five links in your profile bio. This update, similar to Instagram's 2023 change, empowers creators and businesses to drive traffic directly from the app.

Threads multiple links

Previously, Threads only supported a single link. Now, users can connect their audience to various online destinations, maximizing engagement and potential leads.

New Link Analytics and Weekly Insights Recap

Threads also introduces link click analytics, providing valuable insights into audience behavior. Users can track which links resonate most with their followers.

Threads link analytics

A new weekly recap in the Insights section offers a week-over-week comparison of key metrics:

  • Number of posts shared
  • Total post views
  • New follower count
  • Replies on posts

Personalized tips within Insights will further guide users in engaging their community effectively.

Reconnecting with Creators and Publishers

These updates mark a significant step towards making Threads a more valuable platform for audience reach. While Meta's history with algorithm changes may make some cautious, these new features offer handy tools for connecting with followers.