Why Founders Must Sell in the Early Days of SaaS
Founders handling initial sales is not just recommended—it's essential for SaaS success. Direct sales experience provides invaluable insights that drive growth and build a strong foundation.
Prove You Can Sell It
If you can't sell your product, how can you expect anyone else to? Sales teams scale proven processes. Closing at least 10 customers yourself establishes a repeatable process. This proves viability and sets the stage for future sales team success.
Learn What Works (and What Doesn't)
Selling puts you in direct contact with customers. You'll hear every objection and understand their needs. This firsthand knowledge refines your pitch, pricing, and even the product itself. Direct customer interaction is crucial for informed decision-making.
Build Credibility with Your Team
Leading by example inspires your team. By closing deals yourself, you demonstrate commitment and belief in the product. This fosters a culture of dedication and hard work.
Find Product-Market Fit Faster
Direct sales provide immediate market feedback. If customers aren't buying, you'll know instantly. This allows you to quickly identify and address issues with pricing, messaging, or the product itself. This accelerates the journey towards product-market fit.
Build the Foundation for Scaling
After closing your first customers, you'll understand what resonates. This knowledge forms the basis for training future sales reps. Your experience becomes the blueprint for scaling your sales process effectively.
More here:
Dear SaaStr: Should a Startup Founder Handle Sales Themself When First Getting Started?
