AI-Powered Advertising Tools: A Platform-by-Platform Guide
Major digital advertising platforms now offer a range of AI tools to help marketers create resonant ads, improve targeting, and maximize campaign performance. This guide provides an overview of the generative AI ad creation features available across these platforms.
Meta (Facebook, Instagram, Threads)
Meta offers a suite of AI-powered creative options, including image expansion, text-to-image tools, background generation, text-to-video, and copy suggestions. Meta's goal is to automate the entire ad generation process, allowing businesses to simply link their product catalog and let the AI handle the rest within budget. Advantage+ campaigns, already leveraging AI, are showing promising results for many brands.
TikTok
TikTok's Symphony platform provides AI ad script generation, image generation, trending templates, text-to-video, and AI avatars. By providing a product description or URL, Symphony can build TikTok campaigns and clips, incorporating relevant images and aligning with platform trends.
X (formerly Twitter)
X's Grok chatbot generates images, including ad variations, from text prompts and even hand-drawn sketches. It can also generate ad copy and content based on a product URL. X also leverages AI-powered analytics and xAI frameworks for improved ad targeting and relevance.
Pinterest offers background image generation for Pins, automated image resizing, and creative optimizations through its AI systems. Its Performance+ suite automates ad targeting and management. By implementing the Pinterest Conversions API and Pinterest Tag, marketers can leverage AI to build entire campaigns based on existing product imagery.
LinkedIn offers a comprehensive suite of AI ad tools, including visual creation (integrated with Microsoft Designer), text generation, and fully automated campaign types like Performance Max and Accelerate. It also features Predictive Audiences for targeting, Lead IQ for user insights, and AI-generated campaign overviews.
Snapchat
Snapchat offers AI-powered smart bidding, ad copy generation with its Gen AI Copy Generator, text-to-image generation, and is developing text-to-video capabilities. Its Gen AI suite for Lens Studio simplifies text-to-AR object creation. Snapchat also offers AI-generated Sponsored Lenses.
Google provides a range of AI tools, including automated Performance Max campaigns, smart bidding, text-to-image, and text-to-video tools. AI Max for Search campaigns helps align with AI-guided queries. Google is also rolling out a new AI agent across its ad platforms to provide continuous campaign assistance.
These AI tools offer significant potential for improving ad performance. Experimenting with these platform-specific tools can help marketers leverage advanced systematic understanding to achieve better results.
