Apple to Launch AI Smart Glasses in 2026, Challenging Meta

Apple Set to Challenge Meta with AI Smart Glasses in 2026

Apple is reportedly preparing to launch AI-powered smart glasses by the end of 2026, positioning itself as a direct competitor to Meta's Ray-Ban Meta in the rapidly growing augmented reality (AR) market.

According to Bloomberg, these smart glasses will include expected features like a camera and microphone. They will also be capable of analyzing the user's surroundings and will integrate Siri for voice commands, such as answering calls and providing directions.

Apple's Focus on Chip Development

This announcement follows previous reports of Apple developing new chips specifically for smart glasses and other hardware, including Macs and AI servers. This investment in chip technology underscores Apple's commitment to delivering a high-performance AR experience.

Competition with Meta Heats Up

Apple CEO Tim Cook is reportedly determined to challenge Meta's dominance in the smart glasses market. Meta's Ray-Ban Meta has already achieved significant success, selling millions of units. This competition is expected to further fuel the ongoing race for AI innovation.

Bloomberg previously reported on Apple's plans to create new chips for smart glasses and other hardware: TechCrunch Report.

Tim Cook's ambition to compete with Meta was also previously reported: Bloomberg Report.

Meta's success with the Ray-Ban Meta has been documented: The Verge Report.