Epic Games and Spotify Challenge Apple's Revised App Store Rules
Epic Games and Spotify are putting Apple's new App Store policies to the test. Both companies recently submitted updated apps to Apple's App Review, leveraging the changes enforced after the antitrust lawsuit.
Fortnite's Potential Return
For Epic Games, this could mean the return of Fortnite to the App Store. Apple removed the game in 2020 after Epic implemented direct payments, violating Apple's rules and sparking the antitrust lawsuit.
Spotify Expands In-App Purchase Options
Spotify aims to offer direct audiobook purchases and premium audiobook hour top-ups within its app. This follows Apple's recent approval of similar in-app purchase features for Amazon's Kindle app.
These moves follow Spotify gaining approval last week to display pricing information for its subscription plans within the app, along with links to external payment options.
Wider Implications for the App Ecosystem
Other app developers are expected to follow Epic and Spotify's lead, taking advantage of the revised App Store policies. While larger companies like Epic and Spotify seek to improve profitability, these changes could significantly impact smaller developers' survival by enabling new business models.
Background of the Policy Changes
The updated App Store policies resulted from Epic Games' antitrust lawsuit against Apple. Although Apple largely prevailed, the court ordered the company to allow developers to link to external payment options without restrictions or commissions.
Previously, Apple required developers to seek permission for external payment links, often imposing "scare screens" warning users about off-platform purchases. Apple also continued charging a commission on these external sales.
The court deemed these practices anti-competitive, forcing Apple to revise its policies.
Epic Games just scored a major win against Apple
