TikTok Boosts Music Discovery with SoundCloud Integration
TikTok has partnered with SoundCloud to enhance its music discovery capabilities. The integration allows users to discover emerging artists and easily add their music to their SoundCloud Liked Tracks playlist via the "Add to Music" feature.
This partnership offers significant benefits for both music fans and artists. Users gain access to a wider range of music, including unique tracks not found on mainstream platforms. Independent artists on SoundCloud gain increased visibility and the potential to connect with new fans.
SoundCloud, the artist-first platform with over 400 million tracks from 40 million artists, is well known for being the home of emerging artists, genres, and music that cannot be found anywhere else. This integration empowers artists and fans to build lasting connections, so casual listeners can become lifelong superfans.
The SoundCloud integration coincides with the launch of SoundCloud's "Move to Music" feature. This allows users to easily transfer their music libraries from other platforms to SoundCloud, further consolidating their music experience.
Expanding TikTok's Music Ecosystem
While Spotify and Apple Music remain dominant players, SoundCloud offers a unique catalog of independent music. This integration strengthens TikTok's position as a key player in music discovery, especially for emerging talent.
Music is integral to the TikTok experience. A significant portion of songs reaching the Billboard charts gain initial traction on TikTok. This partnership with SoundCloud expands TikTok's music promotion and engagement potential.
- Music discovery is amplified for TikTok users.
- Emerging artists gain increased exposure and potential fan base growth.
- SoundCloud strengthens its position as a hub for independent music.
Learn more about TikTok's SoundCloud integration here.
