YouTube Foundry Boosts Independent Musicians in 2025
YouTube's Foundry program returns for its ninth year, supporting emerging independent artists. The initiative offers various resources, including direct support from YouTube, exclusive workshops, and mentorship opportunities.
Foundry provides crucial marketing assistance and early access to upcoming YouTube Music features. Participants also receive financial grants to further their musical journey.
For nearly a decade, Foundry has demonstrated YouTube’s commitment to the independent music community. It nurtures raw talent, fosters creativity, and equips independent artists with the tools they need to thrive.
Billboard Features and Foundry Rising
This year's Foundry artists will be featured on billboards in prominent locations like Times Square, Leicester Square, and Sao Paolo's Se Metro Station. Additionally, a new "Foundry Rising" element offers micro-grants to early-stage artists, helping them grow their presence on YouTube.
YouTube's Growing Focus on Music
With the rise of music discovery on platforms like TikTok, YouTube and Instagram are strengthening their music offerings. They aim to provide alternative platforms for musicians seeking broader reach and engagement.
Short-form video, like YouTube Shorts, complements trending audio. This makes music a key focus for YouTube as it attracts more artists for promotion and outreach.
YouTube is a valuable platform for musicians. The Foundry program reinforces its position as a key music engagement driver and supports artists seeking growth.
