Pinterest Sponsors New York Liberty in WNBA Partnership

Pinterest Partners with WNBA Champion New York Liberty

Pinterest is entering the sports arena by sponsoring the 2024 WNBA Champion New York Liberty. This unexpected partnership aims to leverage the increasing sports engagement on Pinterest and tap into the growing popularity of women's basketball.

While Pinterest is primarily known for fashion and design content, the platform is following the trend of other social media giants like Meta and X (formerly Twitter) in exploring sports partnerships. This strategic move aligns with Pinterest's goal of expanding its reach and brand presence.

For the first time, Pinterest is stepping into the sports arena as an official partner of the 2024 WNBA Champion, New York Liberty. Together, we will inspire fans and celebrate women's sports through exclusive content, in-game experiences, and community outreach, all reflecting the energy of New York and its iconic team.

The partnership will feature on-court signage and expanded display, increasing Pinterest's visibility. The platform has seen a surge in WNBA-related searches, with "WNBA aesthetic" up 1,295% and "New York Liberty" up 216%.

Pinterest recognizes the growing influence of Liberty athletes and aims to provide a platform for fans to explore their identities and draw inspiration from the team.

Pinterest's Growing Sports Engagement

Pinterest reports a steady rise in WNBA-related searches, indicating a growing interest in women's sports on the platform.

Beyond branding and sponsorship, Pinterest will collaborate with the Liberty on initiatives for National Girls and Women in Sports Day and refurbish basketball backboards at local courts in New York, demonstrating a commitment to community engagement.

This partnership presents an interesting opportunity for sports marketers to consider the potential of Pinterest for reaching a growing audience interested in sports, particularly women's sports and related lifestyle trends.

This strategic move by Pinterest highlights the evolving landscape of sports marketing and the increasing importance of engaging with fans on diverse platforms.