Snapchat Reveals How Snaps Influence Fashion Purchases
A new report from Snapchat, in partnership with Publicis Media and NRG, sheds light on how the platform is transforming the shopping experience, particularly for fashion. Based on responses from over 3,000 Snapchat users, the report highlights key trends shaping consumer behavior.
Tech Transforming the Shopping Journey
The report emphasizes the impact of technologies like augmented reality (AR) and artificial intelligence (AI) on shopping. Virtual try-on features and AI-powered styling guides are becoming increasingly popular among Snapchatters.
AI-powered personalization, virtual try-on experiences through augmented reality (AR), and image search are no longer futuristic concepts; they're current realities shaping how consumers discover and purchase apparel. These tools create more personalized ways to shop and provide huge benefits to brands.
- 65% of Snapchatters find AI styling guides helpful for outfit ideas (2.1x more than non-Snapchatters).
- 63% of Snapchatters say AR lenses reduce the need to visit physical stores.
- 77% of Snapchatters find visual search helpful for apparel (compared to 50% of non-Snapchatters).
Snapchat as a Fashion Inspiration Hub
Snapchat serves as a significant source of fashion inspiration for its users. 82% of Snapchatters get fashion inspiration from the app, and 81% want updates on deals and promotions via social platforms.
The Power of Social Influence
Social connections play a crucial role in purchase decisions. 85% of Snapchat users rely on input from friends and family. Furthermore, 82% of Snapchatters are more likely to consider brands their friends and family use, and 80% message friends on social platforms about apparel brands.
The Impact of Creator Collaborations
Brand collaborations with creators hold significant sway. Successful influencer partnerships can significantly influence target audiences.
These insights offer valuable guidance for brands developing marketing strategies on Snapchat. The data underscores the importance of leveraging AR, AI, social influence, and creator collaborations to connect with consumers and drive purchases.
Read Snapchat's full fashion influence report here.
